Flagship and Fourspot partner to expand retail-specialist PR expertise across Europe
Sector-specialist comms agencies, Flagship, and Fourspot, have announced a new collaboration to expand their combined retail technology focused PR footprint across Europe to serve technology providers looking to grow their international reach across multiple markets.
Built on decades of deep retail technology experience, Flagship PR delivers pioneering PR for retail technology businesses. Bringing together big-agency expertise, data-led storytelling and specialist retail industry connections, it makes retail tech brands unmissable in the market via PR, analyst engagement and influencer campaigns.
Fourspot, the content-based growth agency, leverages its deep insights into the retail industry to deliver highly targeted comms campaigns. As well as PR, it offers market research, content marketing, advisory and lead gen services, working with leading tech providers including Vusion, GK, Bayard and CAS AG.
Fourspot will join Flagship’s global network of PR partners, which offers its retail tech clients access to best-in-class comms agencies that share its retail DNA, combining global reach with deep sector specialism. The collaboration with Fourspot will strengthen Flagship’s PR network offering across DACH, France and Benelux, further supporting its wider pan-European footprint across Eastern Europe, Spain, Italy and the Nordics, as well as North America.
Similarly, Fourspot’s clients will benefit from enhanced access into the UK media and PR channels via Flagship’s tailored, insight-led comms services, creating a trusted route to market for European technology providers looking to extend reach across the UK and Ireland.
“Flagship shares a similar model and mindset to us. Everything it does is firmly rooted in retail, while being underpinned by unmatched sector experience and a unique connection to the industry ecosystem,” said Björn Weber, Managing Director of Fourspot. “We admire Flagship’s deep relationships with the British media, influencers and retail technology decision-makers. By bringing Flagship on board to join our network of carefully selected partners, we can offer our clients even better reach into the UK and Ireland with the confidence that campaigns will be delivered by a team who know the sector as well as we do.”
“Retail tech may be global, but successful communications still depend on local expertise, market understanding and the right industry relationships,” said Flagship’s Founder, Sarah Cole. “Our global PR network is all about offering clients the assurance that they can tap into a global community of sector-specialist comms experts whose retail-first DNA mirrors our own.”
“Having worked with the Fourspot team over a number of years, we know they consistently deliver sound strategy and flawless execution to create standout, highly targeted campaigns. They’re a perfect partner as we continue to expand our global PR network,” Cole added.