The retail technology experts of the Fourspot team

Fourspot speaks Retail

We support technology, logistics, service and shopfitting companies with our profound insights into the processes and challenges of the retail organisations and help them to enthuse retailers for their products and services. Our excellent connections to the decision makers of the industry help, to get you message to the right ones.

As experienced business editors and analysts, we research and write your success stories so compelling, that they secure you the desired attention. We support you to focus the messages of our website and your campaigns onto the relevant pain points of the retailers and to optimise them for Google.

The content that we produce for you is played out through high-quality public relations campaigns in the trade media as well as via LinkedIn and mailings directly to the relevant industry decision-makers. In this way, our excellent content reliably brings new, high-quality leads to you. 

Based on our analysis of the global market for retail technology, we help retailers to select the right technology vendors, service providers and implementation partners for their projects.

We support retailers with case studies and research to apply key learnings from projects at other retail organisations.

Based on our analysis of retail technology deployment throughout Europe and our insight into the needs of specific retailers, we advise technology companies and service providers: Via market opportunity assessments on their sales potential, by retail organisation and by country.

We help technology companies to focus their sales resources onto the right retailers. Based on our insights into the needs and challenges of the retailers, we also support them to develop the right products and design the optimal product portfolio for specific countries.

Björn Weber

Senior Retail Analyst | Managing Director

Björn Weber
Senior Retail Analyst / Managing Director
+49 69 15615405

Björn Weber is a certified Product Owner

Björn Weber is certified Scrum Product Owner

Björn Weber has been specialising as journalist, editor, analyst and consultant on the retail and consumer goods industries for more than 20 years. The focus of his expertise is on retail technology, supplier collaboration (ECR), logistics, e-commerce and digitalisation of the industry.

For eight years, Björn Weber has been editor for IT and logistics-topics at Lebensmittel Zeitung (LZ), the leading German newspaper for the retail and FMCG industry. From January 2015 until March 2019, he was running LZ Retailytics, the international analyst group of LZ.

Until end of 2014, Björn Weber has been Research Director Retail Technology as well as member of the Executive Board of the London-based analyst group Planet Retail. He also was the company’s General Manager Germany.

Björn Weber is jury member of the EHI Retail Technology Award (Reta Europe). For outstanding reports om technology topics, he was honoured with the Karl-Theodor-Vogel award.

He is a regular keynote speaker at international industry events such as those of NRF, EHI and the Consumer Goods Forum with the focus on digitalisation, omnichannel strategies and optimisation of retail processes with technology.

Björn Weber is a trained business journalist and editor. He graduated from his studies of sociology, law, politics and education in Frankfurt with best grades in all subjects.

Annette Böhm

Senior Consultant Digital Marketing

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on campaigns on lead generation and clients nurturing. She is an expert for social media and e-mail-marketing and has a profound experience with the most relevant CRM and marketing automation tools.

For 3 years, Annette Böhm had been responsible for the online sales and marketing of LZ Retailytics.

Previously, she was Marketing Manager of Lebensmittel Zeitung, the leading German newspaper for the retail and FMCG industry.

After her university studies, she worked in marketing and corporate communications at Nestlé and Mondelez.

Annette Böhm has a master degree in nutritional science and economy at the university of applied science Fulda and the Robert Gordon University in Aberdeen, Scotland.

Annette Böhm
Senior Consultant Digital Marketing
+49 69 15612553
Annette Böhm ist Inbound certified by HubSpot

Joachim Pinhammer

Senior Retail Analyst

Joachim Pinhammer
Senior Retail Analyst

Joachim Pinhammer’s whole professional biography is connected to retail. He specialises in retail technology, in-store proceses, payment systems, logistics and digitalisation of the retail industry.

As retail expert, Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He is a regual speaker and moderator at events of Messe Düsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences in Germany and abroad. His reports are regularly published by trade magazines and online media of the retail industry.

Joachim Pinhammer is jury member of the EHI Retail Technology Award (Reta Europe). He gave lectures on retail technology at the Leipzig School of Media.

Until 2018, Jochaim Pinhammer was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Until 2010 he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf).

After graduating from high school Joachim Pinhammer began a dual training programme at the department store retailer Karstadt in Essen graduating asa commercial assistant. He completed training as an instructorat the IHK Essen. In 1998 he graduated from from Babson College Wellesley, MA in the US with a diploma in the Entrepreneurial Development Program there.

Géraldine Lalanne

Communication Consultant – France

Géraldine Lalanne is Communication Consultant, responsible for the French market within the Fourspot team. She maintains relationships with French retail organisations and trade media from France.

Géraldine has been working as a French translator, specialising in retail, e-commerce, IT and marketing for more than 15 years. Thanks to her strong communication and creative writing skills, she helps Fourspot and its clients reach their target audiences in France, always keeping an eye on new market trends and technologies in the retail industry.

Géraldine Lalanne
Communication Consultant – France
+33 1 84 80 05 85

Magdalena Nowak

Trainee Editorial Team

Magdalena Nowak
Trainee Editorial Team
+49 69 86097127

Magdalena Nowak Magdalena is a trainee in the editorial team of The Retail Optimiser. She has gained valuable insights into the processes of the industry during previous jobs on the retail floor.

Magdalena Nowak is studying journalism at the Johannes-Gutenberg-Universität in Mainz.

Fourspot – Content-based Growth

Unsere Mission

We help you to make more business with retailers
We support you in developing new digital products
We coach you in implementing agile work structures
Our Strenghs
  • Retail industry insights
  • Journalistic writing skills
  • Inbound Marketing
  • Digital product development
  • Agile Coaching (Scrum)