Revionics and Pricer relied on Fourspot to organise and conduct a joint webinar.
Managers of numerous retail companies from German-speaking countries, including Aldi Süd, Schwarz Group, Alnatura, Douglas and Tegut, were present when Björn Weber (Senior Retail Analyst and Managing Director, Fourspot) expertly moderated the online event.
Fourspot also provided the entire technical infrastructure for the event, in which Revionics and Pricer discussed with retailers how they can improve their pricing strategy along with the introduction of electronic shelf labels (ESLs). Fourspot made a lively and interactive event possible also through the use of live polls.
Case studies in the webinar illustrated the potential of optimising sales prices, especially when price changes are played out automatically. In a concluding discussion, scenarios were shown to retailers how they can optimally use these technologies.
Retailers are under constant pressure to become more efficient in order to meet customer requirements and to improve their margins.
Price optimisation solutions and electronic shelf price labels (ESL) have been important tools for retailers for years – but so far mostly implemented as separate projects.
